PPQ | Plates, People & the PPQ Container

Personalised Plates Queensland Supercars Sponsorship

The Challenge

PPQ wanted to create a bold, high-impact activation space that would stand out within the fast-paced, high-energy environment of Supercars race weekends. Their goal was to design an experience-driven environment that not only captured attention but also authentically connected with the passionate motorsport community in attendance.

The Strategy

We built an interactive PPQ-branded zone inside of a 20ft shipping containers. The striking PPQ blue container features custom murals, hanging plates, a photobooth and a reaction game competition.

The Outcome

Across three Supercar events, 1,851 QR code entries were recorded and 1,220 photos were taken in the photobooth.

  • Fans dwelled in the activation space to play the reaction game and use the photobooth, creating multiple engagement touchpoints.
  • The interactive space gave PPQ sales staff the opportunity to have meaningful conversations with fans about plate customization.
  • The bold container build and Shell V-Power car created a powerful visual presence, ensuring PPQ stood out and reinforced its brand identity.